Digital Marketing Expert since 1999 creating roadmaps to develop and drive brand awareness, lead generation, & revenue utilizing the digital omni-channels website, social, email, paid search, etc. based on your market segments.

■ Membership Advocate for the Extended Stay Lodging Association (ESLA) ■

Why join ESLA? Owners, Developers, and GMs: Membership is 100% FREE. Networking: Direct connection to a nationwide network of industry leaders and vendors.

If you are an owner or operator looking to scale your extended-stay portfolio, let’s connect.

■ Contact: ✉ gliametz@revenueperformance.com or call me at ☎ 407-909-9036 x1021 to discuss your needs.

What I do:

■ Primary industries include Hospitality, Healthcare, Attorney & Expert Digital Witness.

Being results-driven I think out-of-the-box, with focused tactics and unsurpassed value, I deliver top-notch services to my clients.

I am an experienced professional speaker from major trade shows to corporate events with the subjects focused on digital marketing, social media, social selling, etc.

Cathy Avant, Advisory Council Member – Extended Stay Lodging Association

Cathy is a distinguished Multi-Unit Hotel Real Estate Asset Management Executive, certified as a CHA, CHSP, and CHRM. With extensive experience in strategically managing and optimizing diverse hospitality asset portfolios, Cathy excels at driving revenue growth, enhancing profitability, and improving asset value across multi-site environments.

Most recently, as Regional Vice President of Upscale Operations at Choice Hotels International, Cathy was tasked with the groundbreaking initiative of launching a new F&B Department and a Strategic Ramp role, significantly boosting incremental revenues and reducing the time for hotels to reach fair share. Her leadership also ensured exceptional owner relations and retention for over 400 upscale properties.

Prior to this, as Sr. Director of Brand Operations Performance Support for Cambria Hotels, Cathy led the successful asset management of Choice Hotels' wholly-owned properties, consistently outperforming budgeted EBITDA and driving significant Cap rate improvements. Her strategic oversight contributed to the successful opening of over 50 hotels and Cambria's first-ever J.D. Power award for guest satisfaction.

Cathy's expertise extends to comprehensive financial performance optimization, capital expenditure planning, market analysis, risk management, and building high-performing teams. Her career highlights include driving multi-million dollar revenue generation, guiding successful hotel acquisitions and dispositions, and developing and implementing strategic initiatives that align with owner objectives and maximize returns. She is adept at fostering strong stakeholder relationships and ensuring operational excellence across all levels.

Cathy has a BBA in Finance from Georgia Southwestern State University

David Gould, CEO of Verge Management, is a hospitality executive with over 40 years of experience in hotel asset management and operations. With a strong background in extended stay lodging, he has led portfolios of up to 70 hotels and played a key role in developing and managing brands like Residence Inn, TownePlace Suites, Homewood Suites, Staybridge Suites, and Everhome Suites. Previously, he served as President of Operations (COO) at Superhost Hospitality and President of the Hospitality Division at Moody National, driving growth and operational excellence. A recognized industry leader, David brings deep expertise in asset management, brand development, and strategic operations to the ESLA advisory board.