About my experience: 19 years experience with Marriott Lodging with on-property and Headquarters positions. 8 years with IHG split between the VP of Marketing role for the Company Owned and Managed portfolio of 230 hotels followed by the role of VP of Franchise Services for the Western Regions in the US, overseeing the successful completion of over 500 new Franchise deals.. In 2000, I formed Dellisart during which time I have developed several hotels from the ground up as the Developer and Owner as well as managing multiple properties strictly on a third party basis.

Matt is responsible for developing and executing the long term vision and strategy for the Extended Stay portfolio representing over 400 open and operating hotels with 450+ additional hotels under development. Previously, Matt oversaw strategy and operations within the Extended Stay division, leading the launch of Choice's first new brand in more than a decade, Everhome Suites, and integrating the WoodSpring Suites brand, which was acquired in 2018. Prior to joining Choice, Matt was a Manager within the Commercial Strategy practice at MorganFranklin Consulting, a DC-based management advisory firm, where he advised clients within the banking, hospitality, and nonprofit space on large scale technology transformation and transaction related engagements. He holds his Bachelors in Engineering from Catholic University and an MBA from the Georgetown University McDonough School of Business.

For over 30 years, I have enjoyed the privilege of leading exceptional hospitality professionals to achieve award winning results. I gained extensive multi-faceted experience during this tenure. With the oversight of a portfolio of properties, including Hilton, Marriott, IHG, Wyndham and Choice Hotels franchises. As a result, I have been exposed to the industry’s leading training and management. I attained the skills required to thoroughly assess an operation utilizing business analytics then implementing a strategic plan to effectively manage results.
I oversee franchise relations, investor relations, financial results, operations, sales & marketing, quality and human resources for a large portfolio of hotels. I work closely with hospitality executives and hotel investors to ensure the successful achievement of their goals as well as the acquisition of new joint venture opportunities.

Selected Research and Strategic Engagements:
• Directed research and analysis for the International Society of Hospitality Consultants Hotel Capital Expenditure Study presented at the UCLA Hotel Investment Conference in 1995.
• Development strategy consulting for an upscale extended-stay hotel brand – Hilton Hotels 1997
• Site selection and market analysis training seminar for economy and mid-price extended-stay hotel brands – Extended Stay America 1997
• Research and analysis of billing and accounts payable settlement methods in the corporate apartment industry 2001
• Hotel development and management company staffing and compensation survey and report 2002
• Corporate brand development and investment analysis consulting for an upscale extended-stay hotel brand – Intercontinental Hotels Group 2003
• Market, financial and investment analyses for a portfolio of premium brand select service hotels 2005
• Development strategy consulting for an upscale extended-stay hotel brand – Hyatt Hotels 2006
• Special Servicer advisory services and research for the bankruptcy of the 700 hotel Extended Stay Hotel portfolio 2009
• Developed a forecasting model to evaluate the potential return on investment from branding a portfolio of luxury hotels 2009
• Lender advisory services and research on a portfolio of 42 distressed hotels 2010 - 2011

Selected Speaking Engagements:
• National AAHOA Conference, 1997, 2001,2002,2008
• Extended Stay America AGM Fort Lauderdale 1997
• National Real Estate Forum Conference, Chicago 1999
• The Atlanta Hotel Investment Conference 2002-2011
• The International Hotel Conference Monte Carlo 2003
• The Lodging Conference Phoenix 2005
• Guest Lecturer Georgia State University 1997, 2006
• The Appraisal Institute Atlanta 2008
• The Midwest Lodging Investor Summit Chicago 2008-2010
• Northpoint Hospitality Annual Meeting 2010

Red Roof Inn® was incorporated by founder James R. Trueman in 1972. The brand’s first hotel opened in Columbus, Ohio, with a single room rate of $8.50 in 1973. Today, Red Roof® has over 600 properties worldwide and serves millions of guests each year. For over 30 years, the company and hotels have been known for a warm and welcoming spirit.

Currently Phil Hugh heads the development of Sonesta's Lifestyle & Luxury portfolio. Committed to building the portfolio and amplifying the conversation of growth, building and leading a new team, and working with owners, management companies and the development community to scale the segment.

Phil Hugh founded Hugh Hotel Group in September of 2022. HHG is an organization focused on maximizing profitability and value for hoteliers through partnerships and relationships. He served as Chief Development Officer, Americas of Radisson Hotel Group until the successful sale of the Americas division to CHOICE Hotels International.

While with RHGA, Hugh led, built and delivered the development and growth strategies across its core brands in the Americas, including Radisson Blu, Radisson RED, Radisson, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson. He also manages strategic investments for the portfolio and spearheads merger and acquisition activity related to portfolio growth.

Hugh has 25 years of experience leading and motivating Franchise Sales & Development teams. Most recently, he spent seven years as a development leader at Red Roof Franchising, where he created a franchise division. His team built strong relationships that resulted in transforming the company to an asset-light and franchisee-focused organization.

Prior to that, that he was the Executive Vice President Worldwide Development & Sales at Realogy (01/2010-08/2013), a global leader in residential real estate franchising and brokerage with many of the best-known industry brands. He was also the President and CEO at DOC Corp (01/2005-12/2009). He was also the Senior Vice President Franchise Sales at Cendant (01/1997-12/2004), a provider of business and consumer services, primarily within the real estate and travel industries.

Strategic management style and exceptional organizational, planning and execution skills has been the foundation of a highly successful 19 years management career renowned by sustained accomplishments in driving significant gains in revenue and profitability.