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Learn How to Read a STR Report

What is a STR Report?

Let’s rewind a bit; what exactly is a STR report? Developed by the hotel management analytics firm Smith Travel Research, the STR report is a benchmarking tool that compares your hotel’s performance against a set of similar hotels. The report is usually released every Tuesday and is delivered in a digital format, though you can also receive reports on a monthly or yearly basis.

Download How to Read a STR Report