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Hyatt Unveils Plans for First Locations and Leadership Appointments for Upper-Midscale, Extended-Stay Brand, Hyatt Studios

Hyatt leverages a developer-driven approach to accelerate speed-to-market for its recently announced brand

Hyatt Hotels Corporation today announced significant updates to Hyatt Studios, the latest select service brand in the Hyatt portfolio, including executed franchise agreements for the first locations in Mobile, Alabama and Marysville, California, emphasizing Hyatt’s strategy of entering untapped markets where its brand presence is yet to be established. Hyatt Studios, Hyatt’s first upper-midscale extended-stay brand in the Americas, is expected to be a key accelerator for Hyatt, building on six years of industry leading net rooms growth.

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